Big Island, Hawaii Promotes Health & Wellness Travel

Because of the rise in wellness tourism business owners on the Big Island of Hawaii have got together to promote a travel initiative that they collectively hope will prove so successful that it will eventually be adopted by the rest of the state.

The Hawaii Island Wellness Travel Association, composed of 120 business owners and holistic professionals, has set up a meeting with both the Big Island Visitors Bureau and Hawaii County officials to take the initiative further at which they hope to agree marketing strategies, develop effective packaging and adopt a set of rules for health and wellness travel to Hawaii, which they regard as a booming business.

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